👋 Hello! I'm Felicity. A Designer with 6 years of experience and 4 years in HCI, Dedicated to combining design and research to craft impactful, AI-driven solutions.

Below is a selection of my professional projects.

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Staff Solution for NY Pharmacies

Staff Solution for NY Pharmacies

Designing an on-demand pharmacy staffing platform through iterative research and user-centered design in 15 months.

  • Product Design
  • User Research
  • Business Strategy
  • Healthcare
AI Transparency Made Simple

AI Transparency Made Simple

AI startups can generate simple, automated transparency reports from complex ethics requirements, turning compliance into growth.

  • Product Design
  • Interviews
  • Full-Stack
  • Responsible AI
  • AI Transparency
Growth Tactics for Livestreaming Growth Tactics for Livestreaming hover

Growth Tactics for Livestreaming

Exploring conversion paths from short videos to livestreams, and how to reduce barriers for creators in Japan.

  • User Research
  • Interviews
  • Conversion
  • Engagement
Turn Referrals into Active Users Turn Referrals into Active Users hover

Turn Referrals into Active Users

From log analysis to interviews, uncovering why conversion was only 0.3% and how user insights led to a 20% uplift in sharing.

  • User Research
  • Log Analysis
  • Interviews
  • Conversion
Elevating User Satisfaction Elevating User Satisfaction hover

Elevating User Satisfaction

An annual survey with 2,266 responses revealed pain points across learners and guided feature improvements in the app.

  • Quantitative Research
  • PCA
  • Retention
  • Engagement